Itti Si Khushi Gets Extension Twist Amid IPL 2026 Shake-Up

Itti Si Khushi avoids an early exit as the makers extend its run during IPL 2026. Here’s what this means for the story and its future. 

Image Credit - Sony Sab 

Fans of Sony Sab’s Itti Si Khushi can finally get a breath of relief because it is not going off-air as of now. As earlier reported, Rajat Varma and Sumbul Touqeer Khan’s show was reportedly set to go off-air on 2 May 2026. The latest report suggests the show has received a few weeks' extension. 

Show Extension and Current Status

Rajat Varma (Virat) told Gossip TV that the team is ready for the show to run longer if the situation demands it until the IPL ends. It gives the production space to handle the current story track calmly without rushing the conclusion. 

The extension comes when Indian television is taking important steps to protect the regular shows from the massive viewership dip due to the ongoing IPL matches. Itti Si Khushi has managed to connect with the audience through its aim of small happiness, family bonds, and Anvita’s (Sumbul) personal growth. 

Fans also love the chemistry between Anvita and Virat. This is because channels have planned to keep the audience hooked to it. 

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Reasons Behind the Scheduling Change

Television programming in India needs special planning, especially when IPL 2026 dominates prime time. Broadcasters always prefer to introduce new content or conclude popular shows because audience attention changes heavily towards matches. 

By extending Itti Si Khushi, Sony Sab ensures continuity on its 9 PM while planning to introduce new shows. The makers are continuously monitoring daily ratings before deciding anything about the conclusion or extension. 

Impact on Hastinapur Ke Veer

Image Credit - Sony Sab

The upcoming mythological drama has seen its launch postponed.  It is also among the reasons for the extension of Itti Si Khushi. The project is still undergoing casting development and script improvement to delay the final green signal. Instead of rushing the show, the channel has decided to move it to a post-IPL 2026 window.

The strategic decision lets Hastinapur Ke Veer launch with proper promotion and avoid high competition of IPL 2026. It also allows the production team to set the cast and storyline. The show might bring new faces with strong performances. Check the list of Hastinapur Ke Veer cast here. 

Itti Si Khushi’s Journey So Far

Image Credit - Sony Sab

Right from the beginning, Itti Si Khushi has distinguished itself due to its light and meaningful story that revolves around the lead characters Anvita and Virat. Sumbul Touqeer Khan’s performance has also received broader appreciation for playing Anvita with authenticity and depth. Meanwhile, the supporting cast has also played an important role in making the show more engaging. 

Itti Si Khushi also engaged the audience because it stayed true to the family drama roots with an interesting pace. The extension shows the channel’s confidence in the show to hold the audience during a high competition period. 

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Broader Picture of TV Scheduling in 2026

Indian television always tried to balance creative content with commercial realities. IPL 2026 usually influences every channel’s calendar. During this period, shows get extensions or shifted to avoid direct competition with the sporting event. 

Sony Sab has chosen a practical step by extending Itti Si Khushi and delaying Hastipur Ke Veer for the right time. It will help the channel to maintain its overall health and keep the audience engaged across different genres. 

As of now, Itti Si Khushi’s fans should enjoy the current extension. The upcoming weeks will tell whether the extension becomes longer. Similarly, the updates on the Hastinapur Ke Veer release date will be out after IPL, and the final cast will be confirmed. 

The complete situation shows the dynamic nature of daily soap and the ability of channels to change quickly with external factors like big sporting events. 

Read more: Raj Anadkat joins Khushi Dubey for Sony Sab’s Show After Avinash Mishra’s exit

Published: 16 April 2026 at 11:34 PM