Kriti Sanon has responded to the criticism surrounding her Raksha Bandhan advertisement. She defended her outfit and explained the inclusion of her pet dog in the campaign.
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| Image credit - Giva |
Kriti Sanon has finally responded to criticism over her Raksha Bandhan ad. For those unaware, her latest advertisement has sparked a debate on social media platforms over clothes, tradition, and the way to present festivals in modern advertising.
She addressed the controversy through a thorough statement in which she defended her choice of clothes and the campaign. Kriti also explained the reason for bringing her pet dog into the Raksha Bandhan celebration ad.
Kriti Sanon Responds To The Backlash
The controversy started when social media users started criticizing the Jewellery advertisement featuring Kriti Sanon. It shows her wearing an off-white bralette-style blouse with a cape and draped skirt during the Raksha Bandhan celebration. Watch the advertisement below:
Although the campaign tried to showcase the Raksha Bandhan celebration in a modern style, viewers questioned whether the outfit was suitable for the occasion. Some users even objected to the addition of Kriti's pet dog in the advertisement.
Kriti has finally come forward to clarify her stand after criticism. She made it clear that clothes shouldn't be used to judge her connection with tradition and culture itself.
She wrote that the festival's essence should be in its emotions and meaning connected to the tradition instead of clothing itself.
What Did Kriti Say About Her Outfit?
Kriti Sanon took to her Instagram story to clarify her position amid the controversy.
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| Image Credit - Instagram |
She questioned why women are always continously be judged based on their clothes during traditional occasions. Kriti further pointed out that ethnic fashion has changed significantly, but women are still expected to prove their respect for their tradition through what they wear.
Her message focused on the idea that emotions, relationships, and personal beliefs are connected to cultural values instead of a specific kind of clothes. She also explained that Raksha Bandhan holds personal meaning for her because she and her sister tie Rakhi to each other.
Kriti revealed that the festival represents a bond of protection and love instead of being restricted within the sister-brother bond.
Why Was A Dog Shown In The Raksha Bandhan Ad?
The presence of a pet dog has also sparked opinions. Kriti is seen tying a Rakhi to her pet dog in the advertisement. Some viewers also criticized this creative decision in the ad. Kriti, however, explained that her family considers their dogs part of their family.
She also said that the Raksha Bandhan love and prayers also extend towards their pets.
Kriti also shared that the festival shows protection, affection, and family bonds. She also revealed that her sister and herself prays for each other's health and wellness on the occasion. They did the same with their pets.
Kangana Ranaut Criticises Kriti Sanon's Advertisement
Although Kriti Sanon has cleared her take on the controversy, BJP MP and actress Kangana Ranaut had also criticised the advertisement over the choice of clothing earlier.
She argued that several options of clothing are available for festive campaigns. She described the advertisement as intentionally creepy and questioned Kriti's outfit choice as she considered it revealing.
Her comment brings a minor social media debate to the limelight.
Kriti Sanon And Kangana Ranaut Take Different Positions
The reactions from two popular celebrities have highlighted two different views on an advertisement.
Kangana Ranaut questioned whether the styling was appropriate for the campaign. Kriti Sanon's reply, meanwhile, focused on the meaning of the festival and argued against judging cultural respect through women's clothing.
The complete discussion has highlighted the importance of balancing modern fashion with traditional values when creating festive campaigns.
Kriti Sanon's Work Front
Kriti Sanon is continuously active on the work front in Hindi cinema and advertisement campaigns. She was recently seen with Shahid Kapoor and Rashmika Mandanna in Cocktail 2. Kriti was earlier seen in the 2025 movie Tere Ishk Mein opposite Dhanush.
The Raksha Bandhan advertisement controversy has now pushed Kriti Sanon into the limelight. It has also given rise to broader discussion regarding fashion, family, and cultural traditions.
Kriti Sanon's response has now revealed her point of view that the core meaning of the festival should stay the focus, instead of judgment of clothes.
What do you think about Kriti's response to the controversy? Let us know your thoughts in the comments section below.
Read More: Cocktail 2 Review: Shahid Kapoor, Kriti Sanon & Rashmika Mandanna’s Film Lacks Emotional Depth
Published: 25 August 2026 at 8:18 PM IST
